The Importance of Branding!

For every business, the right branding is essential. You don’t want to be seen as the business that does shady under the table deals, you want to be seen as the one’s who ‘care’ about their customers. I put care in inverted commas because the main point of a business is profits, caring is a byproduct. Don’t worry though, businesses do care, they just care because they want you to buy and like their product/service. Profits.

I saw an advert recently for a new and emerging fast-food/family restaurant. Name is irrelevant, they won’t want to be associated with negative press. So, the ad was crap. What will this do for their image and brand now? Ruin it? Degrade it?

Well, many people may try the restaurant, but I won’t. The ad put me right off. One of the problems with the ad was the core/underlying joke. It was lame! Not the type that I laugh at either. Secondly, they had this computer animated character as the main guy. That really ruined it and probably cost them more than a human actor would have. If they had chosen a better advert I would be enthusiastic about trying them.

I could rant on about this for the rest of this post, but why? My point is that bad branding is fatal for your business. The same applies for branding in internet businesses. If you can get a good brand and image across to the customer, you will win them over.

Trust is crucial in internet business. Something that annoys me is when a business that requires trust, has a webpage with pop-ups and flashing graphics. Also, yellow. Nauseating. A business like that should have chosen colours like blue and white for their page. Something that begs trust. Webpages should not bombard the potential customer, they should allow them to look at what they want. When a customer doesn’t get frustrated, they’re more likely to buy. Fact of life.

I hope that you all understand the true importance of trust and branding in your business, because tomorrow (next post) I’m going to be posting a list which will give some tips on branding.

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