Every person who has built, owns, or operates a blog/website understands the difficulties involved in enabling the right people to find it. This is what SEO is all about really.

I’m going to skip all the crap about SEO and its history etcetera. I am going to jump into the topic fully by posting the list:

1. Check the “title” tags - Many people forget to include something here, and some websites will have “Untitled” instead of the name of their site. Also, remember to make the name something descriptive and not just the name of the company. For example - “RedZero :: Web Design” is a better idea than “RedZero”. Reason being that Google uses your title for keywords.
2. Don’t abuse Meta tags - You get some really bad cases of this, where people put all keywords imaginable in the “keywords” tag. Remember that when putting porn or drugs/viagra in your meta, you are associating yourself with those sites. You know what that means. Also, try to make different meta “descriptions” for each of your pages, this makes your site look extra legit.
3. Don’t abuse Meta tags - Just because its that important!
4. Use h1, h2 etc. properly - I must admit that I didn’t always know this, but you should always use your h1 tags effectively. This means that you make the name of your article and all important keywords an h1 tag. Then, sub-headings can be h2 and h3 and so on. Search engines actually put a lot of weight on these tags.
5. Check for hidden text - If your site has text in colours that are hidden from readers eyes, get rid of it. You are no doubt trying to stuff this with text and keywords. I will slap you. This practice will, if discovered by readers, discredit you. They’ll trust you as much as a lying Pope.

If I have any more to add to this list, I will do so tomorrow.

Read the next exciting installment of “The Web Guy” tomorrow.

PS: If you have some trouble understanding the terminology and jargon I used here, you can contact me for a more in-depth explanation. Or you can look here.. The reason I don’t go in-depth here is that many readers skim through information and don’t really care for huge explanations.

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